For Pride Month, PLUS is selling cannabis-infused colorful gummies in a celebratory limited-edition Rainbow Sorbet flavor. For every tin of the flavor that's sold, PLUS will be donating a dollar to support the LGBTQ community through the San Francisco LGBT Center. A single tin of the Rainbow Sorbet gummies contains 100 milligrams of THC, while one colorful gummy contains just five grams, which makes it easy for adult consumers to control their desired dosage.
The product specifically links cannabis with the LGBTQ community. As Lucie Herold, co-founder and Director of Sales at PLUS describes: "Compassion is a powerful force behind the national cannabis movement. What I appreciate about the SF LGBT Center is that it offers services, education, resources and advocacy to a community that has spent decades helping normalize cannabis."
Cannabis-Infused Rainbow Gummies
PLUS' Limited-Edition Colorful Gummies Celebrate Pride
Trend Themes
1. Cannabis-infused Pride Products - Cannabis companies can create limited-edition Pride products and donate a portion of sales to LGBTQ organizations to celebrate Pride month.
2. Controlled Dosage Cannabis Products - Cannabis companies can create cannabis-infused products with controlled dosages to accommodate adult consumers who want to consume it responsibly.
3. Charitable Contributions Linked to Cannabis - Cannabis companies can link their popular products with charitable contributions to build brand recognition and goodwill among communities that have spent decades normalizing cannabis.
Industry Implications
1. Cannabis - The legal cannabis industry can benefit from creating products that appeal to different cultural movements and communities, such as Pride month and the LGBTQ community.
2. Food and Beverage - Food and beverage companies can explore the benefits of creating cannabis-infused products that cater to adult consumers who want to consume it responsibly.
3. Non-profit - Non-profit organizations can form partnerships with popular cannabis companies to receive charitable contributions that help fund their initiatives and reach a broader audience.