Ontario-based craft brewery and distillery Collective Arts has announced that it will be implementing a direct-to-home delivery service throughout the Canadian province in order to meet consumer needs and keep as many staff employed as possible—while observing current safety regulations surrounding the COVID-19 pandemic.
The direct-to-home delivery service will be available throughout the GTA and Toronto, Hamilton, Guelph, and the Tri-Cities, which includes Kitchener, Waterloo, and Cambridge. In these cities, Collective Art's will give its sales staff the option to make deliveries, while retail employees will work as order fulfillment specialists. To provide delivery to other areas of the province, the company will work alongside a third-courier.
Collective Arts Co-Founder, Matt Johnston, spoke to the update, explaining that "Adapting to a new way of doing business has its challenges, but we’re doing everything we can to keep the lights on and keep our staff employed, while also keeping everyone safe - that’s our number one priority."
Ontario-Wide Craft Beer Deliveries
Collective Arts is Implementing a Direct Delivery Service
Trend Themes
1. Direct-to-home Delivery for Craft Beer - Craft breweries can implement direct delivery service to meet consumer needs and employ staff while observing COVID-19 restrictions.
2. Alternative Ways of Doing Business for Breweries and Distilleries - Breweries and distilleries can explore new business models to keep staff employed while also meeting consumer demand and government guidelines.
3. Localized Delivery Services for Niche Products - Companies can create local delivery services to cater to niche products, such as craft beer, and keep up with changing consumer habits during a pandemic.
Industry Implications
1. Craft Beer Industry - Craft beer companies can use the direct-to-home delivery service approach to meet sales targets, employ staff, and maintain customer loyalty.
2. Logistics and Courier Industry - Logistics and courier companies can leverage the demand for localized delivery services from small businesses and niche products, such as independent craft brewers.
3. Retail Industry - Retailers can provide order fulfillment services to craft beer companies to supplement their business while also meeting increasing consumer demand for localized delivery options.