At the Arab Media Forum in Dubai, attendees were given NFC wristbands that allowed them to effortlessly make payments at stations that collect donations for illness research.
The Walk for Good initiative was made up of three contactless donation stations that operated with NFC scanners. Throughout the "walk," attendees were able to scan their wristband in order to make a $46 donation. Each time a donation was made, digital screens with trees on them were animated to add blossoms to the leaves of the tree.
Over the course of two days, there were about 5,892 contactless taps made with this NFC system, resulting in about $273,000 donations generated from The Walk for Good for medical research of life-threatening illnesses like cancer, obesity and cardiovascular diseases.
Blossoming Donation Stations
NFC Wristbands Scanned at This Terminal Activate a Floral Animation
Trend Themes
1. Contactless Donation Stations - Disruptive innovation opportunity: Develop new and efficient ways for individuals to make contactless donations at events or public spaces.
2. NFC Wristband Payments - Disruptive innovation opportunity: Enhance NFC technology to enable seamless and secure payments through wearable devices like wristbands.
3. Animated Digital Screens - Disruptive innovation opportunity: Explore the use of animated digital screens to engage and incentivize individuals to participate in charitable initiatives.
Industry Implications
1. Event Technology - Disruptive innovation opportunity: Integrate NFC technology into event experiences to streamline attendee interactions and improve donation collection.
2. Wearable Technology - Disruptive innovation opportunity: Develop advanced NFC-enabled wearable devices that cater to various payment and donation scenarios.
3. Digital Signage - Disruptive innovation opportunity: Create interactive and dynamic digital signage solutions that captivate audiences and drive social impact.