Single-Serve Cold Brew Teas

Harris Tea Co. Now Offers Pre-Sweetened Cold-Brewed Tea Bags

As simple as it is to make one's own cold-brewed teas at home, it is undoubtedly a time-consuming process. To remedy this, Harris Tea Co. is launching a collection of pre-sweetened, zero-calorie cold brew sweet tea bags under its Southern Breeze Sweet Tea brand.

The Southern Breeze Sweet Tea collection of single-serve cold brew teas includes varieties like Original, Peach, Raspberry and Half & Half, each of which is artificially sweetened with the sugar substitute Sucralose.

Although the process of making DIY cold brew tea from scratch can take from anywhere between four to 10 hours at home, a bag of Southern Breeze Sweet Tea can be prepared in as little as five minutes; to do so is as simple as steeping a tea bag in cold water and then pouring the brew over ice.
Trend Themes
1. Pre-sweetened Cold-brewed Tea Bags - Harris Tea Co. has disrupted the traditional brewing process by offering a collection of pre-sweetened, zero-calorie cold brew sweet tea bags under its Southern Breeze Sweet Tea brand.
2. Single-serve Cold Brew Teas - The launch of Southern Breeze Sweet Tea collection of single-serve cold brew teas by Harris Tea Co. provides a convenient solution to time-consuming cold brew tea making process.
3. Artificial Sweeteners - Artificial sweeteners like Sucralose used in Southern Breeze Sweet Tea collection of single-serve cold brew teas by Harris Tea Co. is a trend exhibiting increasing popularity, indicating an opportunity to explore similar alternatives for other beverage products.
Industry Implications
1. Tea Industry - Harris Tea Co.'s launch of pre-sweetened cold brew tea bags has disrupted the traditional brewing processes in the Tea Industry.
2. Convenience Food Industry - The success of Southern Breeze Sweet Tea collection of single-serve cold brew teas by Harris Tea Co. highlights the viability of convenience food industry opportunities in catering to busy lifestyles
3. Artificial Sweetener Industry - The use of artificial sweeteners like Sucralose in Southern Breeze Sweet Tea collection of single-serve cold brew teas by Harris Tea Co. creates a potential disruptive innovation opportunity in the Artificial Sweetener Industry to present similar but healthier alternatives.

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