The DAVIDsTEA cold brew sparkling iced teas are a new range of ready-to-drink (RTD) refreshments from the Montreal-based brand crafted with flavor and convenience in mind. The drinks are crafted by cold brewing the brand's tea for up to 24-hours to extract a smooth, clean flavor that is different from what's possible when hot brewing it. The sparkling teas are thus a departure from other varieties on the market, and come in three flavors including Organic Queen of Tarts, Organic Cream of Earl Grey and Magic Potion.
Chief Executive Officer and Chief Brand Officer Sarah Segal spoke on the DAVIDsTEA cold brew sparkling iced teas saying, "While everybody loves the ritual of making a cup of loose leaf tea, the reality is that there are times when you need an easy, on-the-go solution. Our new clean label RTD cold brew sparkling iced tea, crafted with natural and no artificial ingredients, is made for our DAVIDsTEA customers who have followed us for years and have asked for their favourite flavours in this format."
Branded Effervescent Tea Drinks
DAVIDsTEA Cold Brew Sparkling Iced Teas are Packed with Flavor
Trend Themes
1. Cold-brewed Beverages - These drinks showcase a growing preference for cold-brewed techniques which yield a smoother, cleaner flavor.
2. Convenient RTD Options - The emphasis on ready-to-drink (RTD) formats reflects consumer demand for quick, on-the-go refreshment solutions.
3. Natural Ingredient Focus - The clean label initiative highlights the shift towards beverages made with natural, non-artificial ingredients.
Industry Implications
1. Beverages - The beverage sector is seeing innovation with cold-brewing methods and sparkling iced tea varieties.
2. Health and Wellness - This industry benefits from the trend towards natural, clean label drinks that cater to health-conscious consumers.
3. Convenience Foods - Ready-to-drink products are making waves in the convenience food sector by meeting the needs of busy, on-the-go lifestyles.