Industry-leading media design firm Training Allies has announced that it will rebrand as COGENT360, a decision made by the company following the expansion of its virtual and experiential marketing capabilities and products.
COGENT360 currently specializes in creating VR and 3D modeling-based experiences for CE manufacturers, retailers, buying groups, and other markets. Its proprietary technology allows the company to build hyperrealistic 360-degree virtual spaces in which users can "explore, interact, learn, make purchases," and more. COGENT360 aims to become the go-to design firm for brands and companies looking to capitalize on the burgeoning virtual marketplace.
"The possibilities with a dynamic virtual showroom are limitless, as you can provide a highly engaging and immersive ‘customer journey’ to anyone, anywhere," said Founder of CONGENT360, Dave Chace.
Specialized Virtual Marketing Startups
COGENT360 Rebrands and Expands Its 360 VR Platform
Trend Themes
1. Virtual Showroom Experiences - COGENT360 expands its 360 VR platform to offer hyperrealistic 360-degree virtual spaces to provide immersive customer experiences.
2. Experiential Marketing Capabilities - Training Allies rebrands as COGENT360 to specialize in virtual and experiential marketing capabilities with a view to forming strategic partnerships.
3. Hyperrealistic Modeling-based Experiences - COGENT360 becomes a leading design firm that creates hyperrealistic 360-degree virtual spaces for CE manufacturers, retailers, buying groups, and other markets.
Industry Implications
1. Virtual Reality Industry - COGENT360 seeks to leverage the growing virtual marketplace opportunity and become the go-to design firm for virtual and experiential marketing capabilities.
2. Media and Design Industry - Training Allies rebrands as COGENT360, expanding its capabilities and products to include VR and 3D modeling-based experiences and becomes a leading design firm.
3. Retail Industry - COGENT360 creates hyperrealistic 360-degree virtual spaces to offer immersive customer experiences to brands and companies seeking to create a highly engaging 'customer journey'.