The rise of cold brew has created plenty of opportunity for innovators to introduce a range of new coffee products to the market, including everything from snacks and popsicles to hybrid beverages and energizing coffee shots.
Harmonies Brew is a company based in Hungary that recently unveiled its collection of two-ounce cold brew "java shots," which boast intriguing flavors like Chocolate Parfait, Red Velvet Cake, Butter Rum and Irish Creme. In keeping with its name, the products from Harmonies Brew are branded with musical motifs.
While there have been many new energy shots introduced over the past few years, fuelled by the popularity of energy drinks, coffee is making a return as the original energizer.
Energizing Cold Brew Shots
Harmonies Brew Makes Coffee Shots in Invigorating Flavors
Trend Themes
1. Cold-brew Shot Innovation - The rising popularity of cold brew has created opportunities for innovators to introduce new coffee products to the market, such as energizing coffee shots with intriguing flavors.
2. Flavored Coffee Shots - Harmonies Brew introduced a collection of two-ounce cold brew java shots with flavors like Chocolate Parfait, Red Velvet Cake, Butter Rum, and Irish Creme, opening opportunities for other coffee brands to experiment with unique flavors in coffee shots.
3. Coffee as Original Energizer - With the popularity of energy drinks, coffee is making a return as the original energizer, creating opportunities for coffee companies to tap into the energy shot market while leveraging coffee's natural energy-boosting properties.
Industry Implications
1. Coffee - Coffee companies can experiment with new cold-brew shot flavors and introduce energizing coffee shots to tap into the energy shot market.
2. Beverage - The popularity of cold brew shots and unique flavors opens new opportunities for innovation within the beverage industry.
3. Food - Cold brew shots with unique, food-inspired flavors, such as Chocolate Parfait and Red Velvet Cake, can also be utilized by food companies in the creation of coffee-infused snacks and desserts.