nudge. is on a mission to help people "eat coffee" with its Coffee Butter and Coffee Bars, which are full of flavor and packed with energizing benefits. In the brand's Coffee Bar Variety Pack, consumers will find flavors like Brazilian, Columbian, Ethiopian and Italian Roast, which boast anywhere from 44 to 72 beans per bar and provide about one to two cups worth of caffeine.
Of the Coffee Bars, the Ethiopian variety has the mildest flavor and the beans used in the full-bodied Italian Roast from Guatemala and Brazil are boldest. These products are low in calories, free from added sugar and offer a convenient way for coffee lovers to enjoy a snack to give them a flavorful boost on the go.
Energizing Coffee Bars
nudge.'s Coffee Bars are Aromatic, Flavorful and Caffeinated
Trend Themes
1. Coffee Bars - Disruptive innovation opportunity: Develop personalized and customizable coffee bars with unique flavors and ingredients to cater to different consumer preferences.
2. Energizing Snacks - Disruptive innovation opportunity: Create a range of snack products infused with caffeine and other natural energy-boosting ingredients to provide an alternative to traditional caffeinated beverages.
3. Functional Food - Disruptive innovation opportunity: Explore the concept of functional food by incorporating additional health benefits, such as antioxidants or vitamins, into coffee-based products like the Coffee Bars.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce unique coffee-based products like Coffee Bars to the food and beverage industry to meet the demand for convenient, energizing snacks.
2. Coffee Industry - Disruptive innovation opportunity: Collaborate with coffee producers and manufacturers to develop innovative coffee products like Coffee Bars that offer a different way to enjoy coffee's flavor and caffeine benefits.
3. Health and Wellness - Disruptive innovation opportunity: Merge the coffee industry with the health and wellness sector by creating functional coffee products like Coffee Bars that promote physical and mental well-being.