Rather than having to consume coffee and probiotics separately, this Jùs by Julie product preemptively combines both. For the creation of this cold brew coffee product, Jùs by Julie teamed up with bacterium producer Ganeden so that the Probiotic Cold Brew and the vanilla-flavored version could be loaded up with beneficial vegan GanedenBC30 probiotics.
In terms of the benefits of drinking coffee and probiotics in one go, Jùs by Julie promises that this mighty beverage will play a role in boosting immune and digestive health, as well as assist with the absorption of vitamins and nutrients.
Now that many consumers are investing more time into their health, they are looking for new versions of products that they would normally consume, with the addition of probiotics for added health-boosting benefits.
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
Trend Themes
1. Probiotic Cold Brew - The combination of probiotics and cold brew coffee presents an opportunity for a disruptive innovation in the coffee industry.
2. Health-boosting Beverages - The trend of consumers seeking beverages with added health benefits, such as probiotics, opens up opportunities for disruptive innovation in the beverage industry.
3. Convenience and Functionality - The demand for products that combine multiple benefits, like the fusion of coffee and probiotics, creates opportunities for disruptive innovation in the convenience food and drink sector.
Industry Implications
1. Coffee - The coffee industry can explore disruptive innovations by incorporating probiotics into their product offerings.
2. Beverage - The beverage industry can capitalize on the consumer demand for health-boosting drinks by developing innovative beverages with added probiotics.
3. Health and Wellness - The health and wellness industry has the potential to disrupt the market by introducing functional products that combine coffee and probiotics for improved health benefits.