For years, thousands of people have been enjoying Trader Joe's French Vanilla Cold Brew Coffee but the fact that it is made with reduced fat milk means that certain kinds of consumers avoid it for this ingredient alone—now, Trader Joe's is introducing a set of Cold Brew Coconut Cream Lattes that are just as rich and creamy but also free from dairy.
The Cold Brew Coconut Cream Lattes are prepared with 100% Brazilian Arabica beans to create a cold brew that's blended with coconut cream and cane sugar. The canned dairy-free latte is offered in both Original and Caramel Spice varieties, the latter of which is enhanced with comforting and citrusy notes of caramel, cinnamon and orange zest.
Canned Coconut Cream Lattes
Trader Joe's Cold Brew Coconut Cream Lattes are Rich and Dairy-Free
Trend Themes
1. Dairy-free Canned Beverages - There is a disruptive innovation opportunity for food companies to create and market more dairy-free canned beverages as an alternative to traditional milk-based coffee and tea drinks.
2. Flavored Coconut Cream Drinks - There is a disruptive innovation opportunity for beverage companies to explore new flavor profiles for coconut cream drinks beyond the traditional sweet and creamy flavor.
3. Canned Lattes - There is a disruptive innovation opportunity for companies to create more canned latte options that are convenient for on-the-go consumption while still being rich and flavorful.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing trend of dairy-free and coconut cream drinks by developing new product lines and expanding their offerings to reach a wider audience.
2. Canned Food Industry - The canned food industry has an opportunity to innovate by creating more high-end canned beverages that are convenient for consumers without sacrificing flavor and quality.
3. Organic Food Industry - The organic food industry can take advantage of the growing trend of natural and plant-based ingredients by developing new product lines that cater to consumers looking for healthier options.