Hey kids, stop watching TV and make your own movie by reading a book. Sounds like a cool creative concept, right?
But did Dutch ad agency Air, Brussels have to use movie concepts as twisted as those in the ads for Filigranes bookstore?
A Las Vegas romp between a hot chick and a giant cockroach, a Bollywood half-man half-roach prince laying on a bed being serviced by an Indian woman, and surreal scenes with a bat-roach hanging upside down…
The ads were photographed by Paul Ruigrok with creative director/ copywriter Véronique Sels, and art directors Sophie Norman, Nam Simonis and Anthony Hirschfeld.
Getting Intimate With Insects
Filigranes Bookstore Uses Sex With Cockroaches To Sell Books
Trend Themes
1. Creative Advertising - Opportunity for businesses to use unconventional and provocative advertising concepts to capture attention.
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Industry Implications
1. Advertising - Opportunity for advertising agencies and companies to push boundaries and create innovative campaigns.
2. Publishing - Innovative marketing strategies can be used to attract new readers and enhance the appeal of physical books.
3. Entertainment - Creative advertising concepts can be applied to captivate audiences and generate buzz for movies, TV shows, and other forms of entertainment.