Launched within the Line app's Sticker Shop, these limited edition Coke stickers are apart of a partnership between Line and Coca-Cola Europe. The popular social media platform sees much of its user engagement involve use of the popular stickers feature, with estimates of over one billion sent each day by users worldwide.
Given the popularity of the stickers within the Line app, it seems logical for a brand like Coca-Cola Europe to take aim at the platform that is popular with millennials.
Line was initially created as a search and rescue tool following the 2011 Japan earthquake that destroyed the country's communications infrastructure.
Other brands that have collaborated with Line on a collection of stickers include Disney's Pixar and the NBA.
Branded IM Campaigns
This Coca-Cola Europe Campaign Was Launched Through the Line App
Trend Themes
1. Branded Stickers - Creating unique and catchy stickers that resonate with users can boost brand engagement and visibility.
2. Partnerships with Apps - Collaborating with popular apps can provide brands with access to a wide user base and increase brand exposure.
3. Targeting Millennials - Focusing on platforms popular among millennials can help brands connect with their target audience and drive brand loyalty.
Industry Implications
1. Beverage - Beverage companies can leverage stickers and app partnerships to create interactive promotional campaigns and enhance brand awareness.
2. Social Media - Social media platforms can explore collaborations with brands to offer unique and engaging marketing opportunities through stickers and exclusive content.
3. Entertainment - Entertainment companies can utilize branded stickers and partnerships with popular apps to promote movies, TV shows, and characters, expanding their fan base and merchandise sales.