Branding for the special edition Coca-Cola World Cup cans has just been released, keeping on theme with the street art motifs that are being used to promote this year's FIFA World Cup games in Brazil.
The cans were developed by the Coca-Cola Company, BGO and artist Speto, who is responsible for dressing up the cans in his graphic style. There were three unique cans created, including one with a soccer ball illustrated in the colors of Brazil's flag, a can showing four youthful faces and another with the iconic Coke bottle under a big, bright sun.
Since Coca-Cola is all about celebrating happiness and wouldn't miss a big event like the 2014 FIFA World Cup, these cans are a perfect way for the brand to put its cheerful stamp on the sporting event.
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
Trend Themes
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Industry Implications
1. Beverage Industry - Beverage companies can explore street art-inspired packaging to stand out on store shelves and engage consumers.
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