Photographer Cecy Young shot French model Louise inside her boyfriend's Parisian flat for a beautiful Club Petanque editorial.
Though her boyfriend isn't in any of the photos, Louise moves throughout the apartment with complete ease and comfort. It's clear that what's his is hers, and vice versa. Despite his absence, there is a level of intimacy achieved in each shot. More than intimacy, however, there is desire and anticipation, as Louise waits for her lover to return home and crawl back into the inviting bed with her.
Overall, the Club Petanque editorial showcases a story of love, longing, romance and passion, all with one single girl wearing a cozy, oversize "My Boyfriend is Parisian" sweater.
Drowsy Domestic Editorials
This Club Petanque Editorial Depicts a Perfect Day at Home
Trend Themes
1. Virtual Intimacy - Opportunity for developing virtual experiences that simulate the emotional connections seen with absence and anticipation in the Club Petanque editorial.
2. Oversized Comfort - Developments in oversized clothing and loungewear for the increasing market of homebodies.
3. Domestic Photography - An opportunity for photographers to explore the theme of intimacy and personal space within the context of domestic settings.
Industry Implications
1. Fashion - Opportunity for fashion brands to explore the trend of oversized and comfortable clothing, like the My Boyfriend is Parisian sweater.
2. Digital Media - Opportunity for digital media outlets to develop platforms and tools that enable virtual intimacy and emotional connections.
3. Photography - Opportunity for photographers to collaborate with fashion brands and shoot domestic editorial content that tells stories of intimacy and nostalgia.