Trying on clothes in a retail store can be a real headache, prompting the creation of a new 4D virtual shopping assistant called design Clothcap. The product acts as an online change room, allowing consumers to gain insight into how a garment would look on their body.
On the current market, 2D digital change rooms exist, however, these renderings don't capture different angles or how clothing moves on the body. Clothcap's approach is unique as they scan a person wearing and moving in the clothing, and place that image on top of a consumer's body. This process offers a more accurate portrayal of how the clothing will drape over the body, and where it will wrinkle.
Although the technology is still being developed, its implementation could re-define a consumer's online shopping experience.
Virtual 4D Change Rooms
Clothcap Provides a Digital Rendering of How Clothing Will Fit Your Body
Trend Themes
1. Virtual 4D Change Rooms - Disruptive innovation opportunity: Develop advanced 4D virtual change room technology to provide customers with an accurate visualization of how clothing will fit and move on their bodies.
2. Digital Rendering of Clothing - Disruptive innovation opportunity: Create digital rendering platforms that scan and place images of clothing on a consumer's body, allowing them to see how the garments will drape and wrinkle.
3. Enhanced Online Shopping Experience - Disruptive innovation opportunity: Improve the online shopping experience by implementing virtual change room technology that provides consumers with a realistic visualization of how clothing will look on their bodies.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize virtual change room technology to enhance the clothing try-on process for customers in the fashion retail industry, improving their online shopping experience and reducing returns.
2. E-commerce - Disruptive innovation opportunity: Integrate virtual change room technology into e-commerce platforms, revolutionizing the way consumers shop for clothing online and increasing conversion rates.
3. Augmented Reality - Disruptive innovation opportunity: Merge augmented reality technology with clothing retail by creating virtual change room experiences that allow customers to try on clothing digitally, boosting customer engagement and satisfaction.