Clearasil has taken some notes from those honest posters that have been popping up on the Internet over the last couple of years and created its own honest commercial. Embracing the tag line, "We know acne, we don't know teens," Clearasil fumbles through connecting to its target demographic while still relaying the most important message: that it can clear pimples in just 12 hours.
Fun and straightforward, the Clearasil commercial essentially tells the world that all that matters in the end is the product. Clever advertising will only go so far. If you don't have the goods to back up the words, people will move on to something that does work. For Clearasil, that means losing a lot more than a specific group of consumers.
Honest Acne Commericials
Clearasil Creates an Ad that Admits "We Know Acne, We Don't Know Teens"
Trend Themes
1. Honest Advertising - Opportunity for brands to embrace transparency and authenticity in their ad campaigns by acknowledging their limitations.
2. Connecting with Target Demographic - Brands should focus on creating content that resonates with their target audience and addresses their specific needs.
3. Product Performance Matters - The effectiveness and quality of the product should be the primary focus of advertising, as consumers prioritize tangible results.
Industry Implications
1. Skincare Industry - Skincare brands can disrupt the market by creating honest advertisements and emphasizing product efficacy.
2. Advertising Industry - Advertising agencies can help brands connect with their target demographic by developing content that speaks directly to them.
3. Consumer Goods Industry - Brands in the consumer goods industry must prioritize product quality and performance to retain customers.