Coffee is maintaining strong popularity amongst consumers like Millennials but not so much with younger demographics like Gen Z, which has brands responding with new products like the Starbucks Signature Chocolate.
Introduced as part of the Chilled Classic range, the drink contains no coffee or caffeine and has been crafted with Fairtrade-certified ingredients. The drink is packaged in a convenient coffee cup container that makes it simple to enjoy whenever the mood strikes and mimics the experience of purchasing a fresh product from a local coffeehouse.
The Starbucks Chilled Classic Signature Chocolate drink will be available at a wide variety of participating retailers given that the original range is presently available in 30 countries in both Europe and the Middle East.
Coffeehouse-Inspired Drinks
The Starbucks Chilled Classic Signature Chocolate is Coffee-Free
Trend Themes
1. Coffee-free Drinks - Brands are responding to the declining popularity of coffee among Gen Z by introducing coffee-free beverages such as Starbucks Signature Chocolate.
2. Convenient Packaging - Brands are mimicking the experience of purchasing a fresh product from a local coffeehouse by packaging their drinks in convenient coffee cup containers.
3. Fairtrade Ingredients - Brands like Starbucks are using Fairtrade-certified ingredients in their new coffee-free chocolate drinks.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the declining popularity of coffee among younger demographics by introducing more coffee-free beverages.
2. Packaging Industry - The packaging industry can offer more innovative and sustainable packaging solutions for coffee-free beverages, such as eco-friendly and reusable coffee cup containers.
3. Fairtrade Industry - The Fairtrade industry can work with beverage brands to ensure that more products are made with Fairtrade-certified ingredients like those used in Starbucks' Signature Chocolate drink.