While consumers may be familiar with clarifying skincare or haircare products, Murad is introducing a Clarifying Body Spray that helps to offer the benefits of salicylic acid for the whole body. The product takes the form of a fast-drying mist that makes beloved skincare ingredients readily available for parts of the body that may be prone to acne and breakouts.
As the product is designed to be used on the body, it is packaged in a way that offers a 360-degree spray to reach difficult areas. Alongside salicylic acid, which is useful for clearing, treating and preventing blemishes, the product also features ingredients like glycolic acid to keep pores clear and soothing blue lotus extract to reduce redness.
Increasingly, body care and hair care products are being infused with beneficial skincare ingredients to support whole-body care from scalp to foot.
BHA Body Mists
Murad's Clarifying Body Spray is Infused with Salicylic Acid
Trend Themes
1. Body Care Infusion - Opportunity to develop body care products infused with beneficial skincare ingredients to target specific concerns on the whole body.
2. 360-degree Packaging - Disruptive innovation opportunity lies in creating packaging designs that enable 360-degree spray for reaching difficult areas of the body.
3. Whole-body Skincare - Growing trend of incorporating skincare ingredients in hair care products and body care products to offer holistic care from head to toe.
Industry Implications
1. Skincare Industry - Opportunity to introduce body care products with targeted skincare ingredients to cater to consumers' specific needs.
2. Packaging Industry - Opportunity for packaging companies to design innovative packaging solutions that enhance the functionality of body care products.
3. Haircare Industry - Chance to develop hair care products infused with beneficial skincare ingredients to provide comprehensive scalp and hair care.