At a time when interests in food waste and alcohol-free products as sweeping the food and beverage industries, Lowlander released a non-alcoholic botanically brewed citrus beer that's made with reclaimed citrus fruit peels. While there are countless citrus beer products that are introduced each year, this beer approaches waste reduction in a way that unites the food and beverage industries.
Lowlander's 0.00 % WIT beer couldn't have been created without PeelPioneers, as the ctirus beer was created from the oranges and lemons thar are discarded by bars and restaurants. The bright and refreshing alcohol-free beer is said to pair well with seafood and spicy food.
While many alcohol-free products are now being shared, most of them boast 0.5% ABV—Lowlander took it upon itself to create what it calls "a true alcohol-free expression."
Reclaimed Citrus Beers
Lowlander's Zero-Alcohol Botanically Brewed Beer Repurposes Waste
Trend Themes
1. Food Waste Reduction - The use of reclaimed citrus fruit peels for brewing beer demonstrates the growing interest in reducing food waste.
2. Alcohol-free Products - The release of Lowlander's botanically brewed citrus beer highlights the increasing demand for alcohol-free beverages.
3. Sustainability in Brewing - Lowlander's innovative use of discarded citrus fruit peels showcases the trend towards sustainable practices in the brewing industry.
Industry Implications
1. Food and Beverage - The concept of repurposing waste to create new products has implications for the entire food and beverage industry.
2. Hospitality - Bars and restaurants can tap into the trend of using discarded citrus fruit peels to create unique alcohol-free beverages.
3. Brewing - Lowlander's approach to brewing with reclaimed citrus fruit peels presents an opportunity for the brewing industry to explore more sustainable production practices.