Circumstance Distillery collaborated with technology scientists Tiny Giant and Rewrite Digital to create Ginette, a neural network that became the "brains" of the "world’s first gin using artificial intelligence." Ginette was trained to analyze thousands of botanical ingredients, recipes and gin names. The AI chose the name Monker’s Garkel and describes it as a "fragranced" gin.
Some of the key ingredients in Monker’s Garkel are juniper berries, angelica root, coriander seed, raspberry leaf, gooseberry, prune, zesty clementine zest and orange and marigold.
Even the label for Monker’s Garkel was developed in part by an automated algorithm, which drew from a selection of colors, fonts, textures and styles that were refined by local artist Tim Sutcliffe.
AI-Created Gin Spirits
Circumstance Distillery Used Artificial Intelligence for Monker’s Garkel
Trend Themes
1. AI-created Spirits - Circumstance Distillery has shown that AI-powered spirit creation can provide an opportunity for distilleries to innovate and create unique products.
2. Neural Network in Alcohol Production - Using a neural network for alcohol production can provide a disruptive innovation opportunity in the beverage industry.
3. Automated Label Design - The use of automated algorithms in label design can revolutionize the packaging industry, providing opportunities to create more unique and personalized designs.
Industry Implications
1. Beverage Industry - Circumstance Distillery's use of AI in creating unique gin can help drive innovation and competition in the beverage industry.
2. Technology Industry - This trend in AI-powered inventions can have an immense impact on the technology sector by expanding their business opportunities.
3. Packaging Industry - Automated label design technology can have a positive impact on the packaging industry by providing a more diverse range of designs.