This year, the alcohol brand Cuervo worked with Haley Lu Richardson on a special Cinco de Mayo campaign. The initiative was titled Go Off This Cinco and encouraged people to people to disconnect from their smartphones and spend more time socializing in person. As part of the campaign, Cuervo gave out Y2K flip phones, which are commonly known nowadays as "dumb phones." These devices have seen a surge in popularity as more people turn to them in order to unplug. Sales of these phones are projected to reach 27.6 million units by 2025.
Individuals would enter a special Cuervo-branded Cinco de Mayo campaign website ahead of the holiday for the chance to win a dumb phone. For those who did not win a phone, Cuervo offered a chance to win cash prizes.
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Trend Themes
1. Dumb Phone Surge - The increasing popularity of dumb phones presents an opportunity for companies to create campaigns focused on unplugging and disconnecting from technology.
2. In-person Socializing - Brands can create campaigns promoting in-person socializing as a way to combat technology addiction and foster meaningful connections.
3. Campaign Giveaways - Campaigns that offer unique giveaways, such as retro technology, can incentivize consumer engagement and increase brand awareness.
Industry Implications
1. Alcohol - Alcohol brands can incorporate technology-free initiatives within their campaigns to align with consumers seeking to unplug from their devices.
2. Telecommunications - Manufacturers of dumb phones and other simple devices can capitalize on the trend towards unplugging and offer more retro products.
3. Marketing and Advertising - Marketing agencies can assist brands in creating innovative campaigns centered around unplugging, in-person socializing, and unique giveaways.