The Jones Soda Co. is associated with decidedly different soda beverages, but that's about to change with the announcement of the Spiked Jones Hard Cider Soda. The news comes on the heels of the brand's 21st birthday, which coincides well with the drinking age that exists in the US market.
The hybrid libation is purported to be the first alcoholic cider-soda drink that will be sold in the US, which comes at the perfect time as popularity of both cider, premium sodas and coolers see a marked increase.
The Spiked Jones Hard Cider Soda has a 6% ABV and was described by the CEO for the Jones Soda Co., Jennifer Cue, when she said, "As Jones Soda Co turns 21, we couldn’t think of a more fitting way to celebrate than to launch an alcohol-based extension, Spiked Jones. This is a product we have actually been contemplating for years, having filed the ‘Spiked Jones’ name in 1997. Innovating and launching the first hard cider-soda beverage is a natural transition and it allows us to enter an entirely new category with our brand, reaching a demographic that grew up loving our soda."
Hybrid Soda Cider Libations
The Spiked Jones Hard Cider Soda is a Premium Sparkling Drink
Trend Themes
1. Alcoholic Cider-soda Drinks - The Spiked Jones Hard Cider Soda is the first of its kind in the US, creating an opportunity for other brands to enter the market with their own alcoholic cider-soda creations.
2. Increasing Popularity of Cider - With the rise in popularity of cider, there is a growing market for innovative cider-based products, such as the Spiked Jones Hard Cider Soda.
3. Premium Soda and Cooler Market - As premium sodas and coolers gain traction among consumers, there is a demand for unique and high-quality offerings like the Spiked Jones Hard Cider Soda.
Industry Implications
1. Alcoholic Beverages - The launch of the Spiked Jones Hard Cider Soda presents a disruptive opportunity for the alcoholic beverage industry to tap into the growing demand for innovative and hybrid drinks.
2. Cider Industry - The introduction of the first alcoholic cider-soda drink opens up new avenues for the cider industry to explore and develop hybrid products that appeal to a wider audience.
3. Premium Soda and Cooler Brands - Premium soda and cooler brands can capitalize on the trend by creating unique and refreshing offerings similar to the Spiked Jones Hard Cider Soda, catering to consumers seeking high-quality and innovative beverages.