The Angry Orchard Cider Company launched the Cider+Food App with augmented reality as a way to simplify the process of settling on a cider pairing. The platform distinguishes itself as a first-of-its-kind application that focuses on hard cider and food pairings.
The cider pairing can be used with core products from Angry Orchard, including its Crisp Apple, Rosé, Easy Apple and Pear. To share its expertise with consumers at the table, Angry Orchard created a digital experience that's guided by head cider maker Ryan Burk, who shares tasting notes and recipe ideas.
While the bright and best-selling Angry Orchard Crisp Apple is said to be a great match for the sweet barbecue flavors in pulled pork sliders, the sweet, fruity and floral Rosé is said to pair well with prosciutto-wrapped melon.
AR Cider Pairing Apps
The Angry Orchard Cider+Food App Simplifies Pairings with AR
Trend Themes
1. Ar-enhanced Food and Beverage Pairing - The use of augmented reality technology to aid in food and beverage pairing for a more enhanced dining experience.
2. Specialized Food and Beverage Apps - Development of customized apps specific to certain food and beverage categories to provide consumers with expert advice and recommendations.
3. Interactive Consumer Experiences - Innovation of digital platforms meant to provide more engaging and interactive experiences to consumers in order to increase brand loyalty.
Industry Implications
1. Food and Beverage - The creation of digital technologies to support and enhance the dining experience for consumers, thus opening doors for new and unique offerings in the food and beverage industry.
2. Augmented Reality - The rise of augmented reality technology, which has proven itself as a game-changer and has disrupted various industries, provides opportunities for developers and businesses to offer innovative experiences to consumers.
3. Marketing and Advertising - Interactive applications and enhanced consumer experiences offer new marketing and advertising techniques and opportunities for businesses to differentiate themselves from competitors.