While a fruit ketchup might sound like a strange idea, 'Chups wants to remind you that tomato isn't the only fruit that can be used to make a delicious sauce.
Crafted to topple a market that's dominated by tomato sauce, 'Chups makes a line of five original fruit condiments made with cherries, blueberries, peach, mango and plum. These ingredients are then combined with a variety of spices, natural ingredients and a unique vinegar blend in order to create the same sweet, yet tangy flavors that can be found in a bottle of ketchup. Since ketchup is typically only paired with a few types of food, these new sauces and spreads give the opportunity for fruit ketchup to be served alongside so many new dishes.
Fruity Ketchup Sauces
Fruit Ketchups by 'Chups Are Made with Peaches, Plums and Berries
Trend Themes
1. Fruit Ketchup - Fruit-based ketchup sauces are gaining popularity as companies seek to diversify the condiment market beyond tomato ketchup
2. Health-conscious Condiments - As consumers seek healthier condiment options, innovative companies like 'Chups are creating fruit-based ketchups with minimal additives and natural ingredients
3. Diversification of Flavors - Companies like 'Chups offer a wide variety of fruit flavors in their ketchup line, appealing to consumers who seek new and unique flavor experiences
Industry Implications
1. Condiments and Sauces - As consumer health-consciousness continues to increase, the condiment industry should look to develop healthier, more diverse condiment options
2. Fruit Production - As fruit-based ketchups gain popularity, fruit producers can seek out new market opportunities for their products in the condiment industry
3. Food Service and Hospitality - Restaurants and other food service providers can incorporate fruit ketchups into their menus as a unique and flavorful alternative to traditional condiments