At 7-Eleven convenience stores across South Korea, consumers now have the chance to pick up a Chupa Chups soda for a new way to enjoy some of the most iconic flavors from the beloved lollipop brand.
The sparkling sodas are being launched in flavors such as Orange, Grape and even a Strawberry and Cream variety, each of which offers a novel way to indulge in a unique on-the-go treat.
Inspired by the adventurous spirit that has catapulted the foodie movement forward, brands are reformatting nostalgic food and beverage products, making their flavors available in entirely new forms, including everything from crossover treats to fashion collaborations. At the same time, many consumers are looking to try new sparkling soda flavors and other beverages as an alternative to alcoholic drinks.
Sparkling Lollipop Sodas
In South Korea, 7-Eleven is Selling Chupa Chups Sodas
Trend Themes
1. Reformatting Nostalgic Flavors - Opportunity to transform classic flavors into new forms and products, including cross-over treats and fashion collaborations
2. Novel On-the-go Treats - Opportunity to create unique, portable snacks and drinks for consumers on-the-go
3. Non-alcoholic Beverage Alternatives - Opportunity to offer new and interesting non-alcoholic drink options for consumers
Industry Implications
1. Convenience Stores - Convenience stores can capitalize on the novelty of nostalgic flavors in new product formats
2. Food and Beverage - Food and beverage companies can innovate by reformatting and reimagining classic flavors
3. Fashion - Fashion companies can collaborate with food and beverage brands to create unique products or experiences that incorporate nostalgic flavors