To help wine lovers get into the holiday spirit, this year Virgin Wines launched a Christmas wine advent calendar set that includes 24 bottles that can be sampled day after day.
Each window of the cardboard adult advent calendar contains a 187ml to 200ml bottle of red, white or Prosecco from some of the most renowned wineries across the world, as well as a "festive port" for added variety.
This wine advent calendar from Virgin Wines is just one of many adult-focused advent calendars that has been released in the last few years, making it easy for adults to indulge in daily holiday celebrations with products that fit their interests. This countdown to Christmas for wine lovers features a more traditional design that conceals each day's surprise with a numbered "wine window."
Sommelier Countdown Kits
Virgin Wines' Christmas Wine Countdown Includes 24 Bottles
Trend Themes
1. Wine Advent Calendars - The rise of adult-focused advent calendars presents opportunities for wineries to offer unique and curated experiences, providing consumers with a daily celebration during the holiday season.
2. Customizable Countdown Kits - The popularity of countdown kits opens the door for businesses to create personalized and themed advent calendars, catering to specific interests and preferences of consumers.
3. Innovative Packaging Solutions - The demand for aesthetically pleasing and functional advent calendar packaging creates opportunities for companies to develop innovative designs that enhance the overall consumer experience.
Industry Implications
1. Wine Industry - Wineries and wine retailers can capitalize on the Christmas wine advent calendar trend by offering their own curated sets, showcasing a variety of wines from different regions and vineyards.
2. Gifting and Specialty Goods - Companies specializing in gifting and specialty goods can tap into the popularity of countdown kits by creating unique advent calendars for various interests, such as craft beer, chocolates, or beauty products.
3. Packaging Industry - The growing demand for visually appealing and functional advent calendar packaging presents opportunities for packaging companies to develop innovative designs that incorporate easy-to-open compartments and creative surprises.