This year, the Holderness family created 'Christmas Jammies,' a different approach to sending out a Christmas cards with an annual recap of the year's highlights. The family noticed that it was particularly difficult to pose for a still photo with their enthusiastic kids, so they decided to make a fun video instead and it's been spreading across the Internet ever since.
The family is all shown in a matching pair of Christmas jammies, which is quite punny since they're also singing a "jam" about the best events of the year.
As well as being totally fun, the viral video also announced that the Dad shown in the video, Penn Holderness, would be leaving his job as a news anchor for a new career in the new year. The video has only been up for about two weeks and already, it's collected millions of views on YouTube.
Pajama'd Family Holiday Videos
'Christmas Jammies' is a Fun Family's Take on a Christmas Card
Trend Themes
1. Family Holiday Video Cards - Opportunity to create innovative video card service for families to share their yearly highlights.
2. Personalized Matching Holiday Outfits - Opportunity to launch a niche line of matching family holiday outfits.
3. Viral Marketing for Personal Branding - Opportunity for individuals to leverage viral videos for personal branding and new career opportunities.
Industry Implications
1. Greeting Card Industry - Opportunity to move from traditional paper cards to personalized video messages.
2. Fashion Industry - Opportunity to create a niche market for matching family holiday outfits and accessories.
3. Video Production Industry - Opportunity to offer creative video production services for personalized holiday videos for individuals and families.