In one of the most contentious elections facing American History, the Romney and Obama camps are going head-to-head for monetary donations. This Christmas in Summer infographic explains the fundraising of the President and Presidential candidate.
The incumbent's advantage is well known as a political phenomenon, so it's no surprise that Obama is beating Romney on his fundraising. However, the amount and outnumbered participants that he is pummelling Romney with is truly impressive. With almost double the total raised amount over Republican nominee Mitt Romney and almost four times as many donors, Obama may not draw in the huge gifts the way the Republicans do, but he's backed by many more votes.
With unprecedented amounts of money, these political campaigns are truly experiencing an early gift opening.
Presidential Fundraising Graphics
The Christmas in Summer Infographic Shows Donations Received
Trend Themes
1. Political Fundraising Competition - Political fundraising has become a highly competitive field, opening up opportunities for new and innovative fundraising methods and platforms.
2. Big Data Analysis - Use of big data analytics in fundraising has the potential to offer more accurate predictions for donors and optimize fundraising efforts.
3. Donor Engagement - Utilizing social media outreach and personalized experiences can help campaigns engage with donors and keep them invested in the political process.
Industry Implications
1. Political Campaigning - The political campaigning industry is ripe for disruption as campaigns look for new ways to fundraise and engage with potential voters.
2. Fundraising Technology - The rise of online fundraising platforms has already disrupted the traditional fundraising industry and continues to offer new opportunities.
3. Big Data and Analytics - The use of advanced analytics to understand fundraising trends and donor behavior is becoming increasingly important in political campaigns.