Iconic sunglasses company Quay Australia once again joined forces with American model Chrissy Teigen to launch anew collection of striking shades. The second QUAYXCHRISSY collection is a full range of sunglasses and blue light that glasses that embrace timeless elegance and luxurious aesthetics.
The new capsule features 10 all-new sleek statement frames alongside the return of fan-favorite styles in new colorways and with romantic detailing. Plus, the range is wallet-friendly, with prices ranging from $55 to $65 USD each. The new QUAYXCHRISSY collection along with other Quay styles is available at Quay.com and at participating Quay retailers.
The QUAYXCHRISSY collection will appeal to Millennial and Gen Z consumers thanks to its avant-garde aesthetic and accessible pricing.
Celebrity-Endorsed Sunglasses Capsules
Quay Australia and Chrissy Teigen Launched a Second Line
Trend Themes
1. Celebrity-endorsed Fashion Collaborations - Quay Australia's partnership with Chrissy Teigen demonstrates the growing trend of celebrities collaborating with fashion brands to create unique collections.
2. Blue Light Glasses - The inclusion of blue light glasses in the QUAYXCHRISSY collection reflects the increasing consumer concern about digital eye strain and the potential for disruption in the eyewear industry.
3. Affordable Luxury Accessories - The QUAYXCHRISSY collection's wallet-friendly prices show a trend towards making luxury fashion more accessible to a wider range of consumers, opening up opportunities for disruptive innovation in the affordable luxury sector.
Industry Implications
1. Fashion - The collaboration between Quay Australia and Chrissy Teigen highlights the potential for innovative partnerships and limited edition collections in the fashion industry.
2. Eyewear - The inclusion of blue light glasses in the QUAYXCHRISSY collection suggests a potential disruption in the eyewear industry as consumers become more aware of the harmful effects of digital devices on their eyes and seek out protective solutions.
3. Consumer Goods - The trend towards affordable luxury accessories, represented by the QUAYXCHRISSY collection, presents new opportunities for businesses to offer high-quality, stylish products at more accessible price points.