Bugatti and Larry Sands Released Their First Eyewear Collection
Mickey Phoon — February 11, 2023 — Lifestyle
References: newsroom.bugatti
Luxury car brand Bugatti has collaborated with optical pioneer and designer Larry Sands to release Bugatti’s first-ever eyewear collection called ‘Collection One’. The collection was first launched at a private event at the hotel Principe di Savoia in Milan, Italy. Larry Sands spoke about the collaboration between him and Bugatti, saying: “When I got the call from Bugatti, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor.”
As its inspiration, this collection by Larry Sands looks to apply Bugatti founder Ettore Bugatti’s vision for the brand, which was to be more unique than others. There are 37 pieces and each of them have different styles, comprised of expensive materials. These pieces are made in Japan, and consist of solid 925 sterling silver trim with genuine 18k gold, silver, and palladium. These luxury eyewear will be priced from $1,295 to $15,000.
Image Credit: Bugatti
As its inspiration, this collection by Larry Sands looks to apply Bugatti founder Ettore Bugatti’s vision for the brand, which was to be more unique than others. There are 37 pieces and each of them have different styles, comprised of expensive materials. These pieces are made in Japan, and consist of solid 925 sterling silver trim with genuine 18k gold, silver, and palladium. These luxury eyewear will be priced from $1,295 to $15,000.
Image Credit: Bugatti
Trend Themes
1. Luxury Eyewear Trend - The rise of personalized luxury eyewear can target individuals looking for unique and premium products.
2. Luxury Brand Collaboration Trend - Collaborations between luxury brands from different industries can create highly desirable and exclusive products.
3. Luxury Materials Trend - The use of expensive and high-quality materials in product design can cater to a high-end market willing to pay a premium price.
Industry Implications
1. Luxury Eyewear Industry - The luxury eyewear industry can benefit from incorporating high-end materials, unique designs, and collaborations with luxury brand partners.
2. Luxury Automotive Industry - Luxury automotive brands can explore collaborations with other industries, such as fashion and design, to expand their brand into new product categories and markets.
3. Luxury Fashion Accessories Industry - The luxury fashion accessories industry can embrace the trend of personalized and unique products to appeal to a high-end consumer base willing to invest in premium products.
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