Fresh off of introducing Citrus Adventure as its newest flavor, Tic Tac is calling for fans to Choose Your Next Match and vote for the next flavor. From now until November 10th, Tic Tac invites fans to select the next fruity limited-edition flavor from five in the running: Mango Lime, Sour Grape, Lemon Sorbet, Dragon Fruit and Ginger Lemon.
"Our new flavors are always created with our fans in mind, so we're especially excited to not only have consumers try the brand-new Citrus Adventure flavor, but also give them the opportunity to impact our next innovation," said Dan Cutchin, Vice President of Marketing at Ferrero USA.
Votes can be submitted through the Tic Tac Instagram account, and by voting, social media users will be automatically entered to win prizes.
Crowdsourced Limited-Edition Mints
Tic Tac's Choose Your Next Match Lets Fans Vote on a New Flavor
Trend Themes
1. Crowdsourced Flavor Development - Involving consumers directly in product development fosters greater brand loyalty and engagement.
2. Limited-edition Products - Limited-edition offerings create a sense of urgency and exclusivity, driving consumer interest and sales.
3. Social Media Voting Campaigns - Utilizing social media platforms for voting connects with digital-savvy audiences and amplifies brand visibility.
Industry Implications
1. Food and Beverage - Innovations in flavor variety and product customization are redefining consumer expectations in the food and beverage industry.
2. Marketing and Advertising - Interactive campaigns that incorporate consumer feedback can significantly enhance marketing effectiveness.
3. Social Media Platforms - Leveraging social media for customer engagement can lead to viral marketing opportunities and greater audience reach.