In order to satisfy consumers who like to indulge, as well as those who are in the habit of counting calories in food and beverage items, The Chocolate Factory developed this novelty chocolate snack.
The unusual chocolate bar takes the form of a linear bar graph and the packaging of this treat reveals the caloric information for each small segment—the smallest measures in at just 34 calories, while the largest stack contains exactly 272 calories.
The giftable chocolate box is comically branded as 'The Most Honest Chocolate Tablet,' and true to its name, the product encourages both enjoyment and snacking in moderation. Like this Chocolate Factory treat, many brands are helping consumers to make empowered eating decisions with product forms and packaging that lend themselves to better portion control.
Calorie-Counting Chocolates
This Graph-Shaped Chocolate Snack Reveals Calories Per Serving
Trend Themes
1. Empowered Eating Decisions - Brands are developing product forms and packaging that encourage portion control, helping consumers make empowered eating decisions.
2. Caloric Information Packaging - Innovative packaging designs reveal caloric information for each segment, providing transparency for those who count calories.
3. Graph-shaped Novelty Snacks - Unique snack designs like the linear bar graph-shaped chocolate bar offer a novel experience for consumers looking for indulgence with calorie awareness.
Industry Implications
1. Food and Beverage Packaging - Innovative packaging designs that incorporate caloric information can disrupt the traditional food and beverage packaging industry.
2. Health and Wellness - The trend of developing products that promote portion control and empower consumers aligns with the health and wellness industry.
3. Confectionery - The confectionery industry can explore the potential of creating innovative and novelty snacks that combine indulgence with calorie awareness.