Rice cake brand Kallø is now introducing chocolate-covered rice cakes as sweet and simple snacks that are free from artificial flavors, colors and preservatives. The rice cake snacks are lower calorie snack choices and they can be found in varieties like Vegan Dark Chocolate and Milk Chocolate Topped. The products are packaged in pairs of two and a single snack cake boasts just 84 calories, which promises to be appealing to health-conscious consumers.
The brand is also introducing yogurt-topped rice cakes that are just as full-flavor and easy to snack on. Hayley Murgett, Kallø Brand Controller at Ecotone UK, notes, "With lockdown measures set to relax, it’s an opportune time to be enhancing our on-the-go offering as shoppers will begin to spend more time out and about and returning to work."
Chocolate-Covered Rice Cakes
Kallø's Rice Cakes are Sweet, Low-Calorie Snacks
Trend Themes
1. Chocolate-covered Rice Cakes - Rice cake brands like Kallø are innovating by introducing chocolate-covered rice cakes as sweet and simple snacks, appealing to health-conscious consumers.
2. Low-calorie Snacks - Kallø's low-calorie rice cake snacks cater to the growing demand for healthier snack options, presenting opportunities for other industry players to develop similar offerings.
3. On-the-go Snacking - Kallø's on-the-go snack offerings like their yogurt-topped rice cakes are growing in demand as consumers prepare to spend more time outside of their homes, presenting an opportunity for other snack brands to innovate in this space.
Industry Implications
1. Snack Foods - The snack food industry has the opportunity to introduce healthier options like low-calorie rice cakes to cater to health-conscious consumers.
2. Chocolate Confectionery - The chocolate confectionery industry can expand its offerings to cater to consumers looking for chocolate-covered snacks that are free from artificial flavors, colors, and preservatives.
3. Yogurt and Yogurt Products - The yogurt industry has the potential to expand its product lines to include snack offerings like yogurt-topped rice cakes, catering to the growing demand for healthier on-the-go snacks.