The St Michel Choco Burger is a new prepackaged dessert from the brand that offers a sweet, updated take on the savory food that's perfect for providing a convenient, mess-free snack option. The treat starts off with soft cake biscuits that are filled with chocolate mousse to form a hamburger-like sandwich that will provide sweetness in every bite. The confectionery treat is being launched to coincide with National Burger Day on August 22, which is seeing the brand encourage parents to give them to kids for customization in the kitchen.
The St Michel Choco Burger comes individually wrapped with six servings per box priced at £6 and is arriving at Tesco at the perfect time to coincide with the back-to-school season.
Burger-Inspired Snack Cakes
The St Michel Choco Burger Has Soft Cake and Chocolate Mousse
Trend Themes
1. Confectionery-mimicking Savory Foods - The combination of savory food forms with sweet ingredients like soft cake and chocolate mousse caters to novelty-seeking consumers.
2. Prepackaged Dessert Innovations - The rise of innovative prepackaged desserts such as the St Michel Choco Burger signals a shift in consumer preference for convenience and unique flavor experiences.
3. Interactive Snack Customization - Products that allow for personalization and interactive experiences, like customizing Choco Burgers, are gaining traction as they create engaging family activities.
Industry Implications
1. Food and Beverage - The Food and Beverage industry is exploring new hybrid snack forms to appeal to diverse consumer palates looking for both convenience and novelty.
2. Grocery Retail - Grocery retailers are increasingly offering innovative, ready-to-eat products like the St Michel Choco Burger to attract back-to-school shoppers seeking quick and exciting lunchbox additions.
3. Confectionery - The Confectionery industry is steering towards playful and unconventional treat presentations to differentiate products in a saturated market.