The Chloe x Halle Fendi Campaign is an especially notable one as it marks the first time that the Italian fashion house gave up creative control on its campaign and handed the reins over to sisters Chloe and Halle Bailey. The Grammy-nominated musical duo decided to capture their campaign images in their very own backyard, which sees the sisters on the tennis court—which has become a popular location for their shoots and performances during quarantine.
The collection campaign also sees Chloe x Halle in the kitchen and pool, and making the most of household objects as props. Quarantine may have changed the way fashion photoshoots are carried out but these parameters are encouraging even more creativity and ingenuity with the resources and spaces that are readily available at home.
Backyard Fashion Campaigns
The Chloe x Halle Fendi Campaign Shares Scenes from Home
Trend Themes
1. At-home Photoshoots - Fashion brands are embracing at-home photoshoots, encouraging more creativity and ingenuity with the resources and spaces that are readily available at home.
2. Creative Collaboration - Fashion brands are collaborating with creatives outside the industry to bring fresh perspectives to their campaigns and disrupt traditional fashion norms.
3. Virtual Runway Shows - Fashion brands are turning to virtual platforms to showcase their collections and provide an immersive experience, disrupting the traditional runway show format.
Industry Implications
1. Fashion - Fashion industry professionals can explore opportunities for at-home photoshoots, creative collaborations, and virtual runway shows to disrupt traditional fashion norms and engage consumers.
2. Photography - Photography professionals can offer their expertise in creating visually striking at-home photoshoots that showcase fashion in a new and creative way.
3. Marketing - Marketing professionals can leverage the popularity of at-home photoshoots and virtual runway shows to engage consumers and disrupt traditional marketing tactics.