Chipotle Mexican Grill created Chipotle IQ as a fun trivia game for fans to prove how much they know about Chipotle's commitment to sourcing, ingredients, recipes and sustainability. According to CMO Chris Brandt, Chipotle IQ was devised to help "customers to discover Chipotle in a whole new way" and reward the most devoted brand experts.
With Chipotle IQ, fans will need to show how much they know by answering questions on the best way to get free Chipotle or the actions Chipotle is taking to support the next generation of farmers.
As an incentive for Chipotle fans to try out the newly launched trivia game, Chipotle is rewarding the first 250,000 test takers who answer all 10 randomly selected Chipotle IQ questions correctly with a digital BOGO offer.
Restaurant Trivia Games
Chipotle IQ Tests Fans' Knowledge of Sourcing, Ingredients, Recipes & More
Trend Themes
1. Digital Trivia Games - Businesses can create digital trivia games to engage with customers and increase brand awareness.
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3. Gamification - Gamification can be used as a market strategy to drive customer engagement and promote products.
Industry Implications
1. Fast Food - Fast food chains can use trivia games to educate customers on ingredient sourcing and sustainability practices.
2. Marketing - Marketers can use digital trivia games as an interactive and engaging way to promote products or services.
3. Education - Educational institutions can create trivia games to help students learn in a fun and interactive way.