Appealing to flexitarian families, Perdue is now introducing Chicken Plus Nuggets, Tenders and Patties, which combine meat and vegetables. The brand's kid-friendly Chicken Plus are made with a mix of cauliflower, chickpeas and plant protein to provide half a portion of vegetables with each serving. The all-natural products are made with antibiotic-free white meat chicken and the nuggets are shaped into friendly dinosaur pieces for playful enjoyment.
These vegetable-packed chicken products introduce what Perdue calls "the next generation of frozen chicken nuggets, tenders and patties," as they help to solve the age-old battle of getting kids to eat their vegetables.
While not all consumers are eager to fully embrace a plant-based diet, many are willing to experiment with eating more vegetables, especially with products that boast meat and veggie blends with even more benefits together.
Vegetable-Enriched Chicken Nuggets
Perdue's Chicken Plus Nuggets Feature Chickpeas & Cauliflower
Trend Themes
1. Meat and Veggie Combos - There is a growing trend towards meat and veggie blends, offering an opportunity for companies to create innovative new products.
2. Kid-friendly Health Foods - With products like Perdue's Chicken Plus Nuggets, kid-friendly health foods present an opportunity for companies to promote healthy eating habits in children.
3. All-natural Convenience Foods - Consumers are seeking out all-natural convenience foods like Perdue's Chicken Plus products, presenting an opportunity for companies to create more convenient yet healthy options.
Industry Implications
1. Frozen Food - Families with busy schedules are turning to frozen food options, particularly ones that offer health benefits and convenience as seen in Perdue's Chicken Plus products.
2. Food Manufacturing - Companies involved in food manufacturing can embrace the trend towards meat and veggie combos, creating new products that appeal to those looking for healthy and tasty options.
3. Food Retailing - As consumers seek out healthier options that are also convenient, food retailers can offer products like Perdue's Chicken Plus Nuggets to appeal to a growing demographic of health-conscious consumers.