Kosas' new Chemistry Deodorant is a uniquely formulated AHA serum deodorant that's packaged like a lotion but includes a roll-on applicator. Skincare aficionados who are familiar with the exfoliating and brightening benefits of AHAs will recognize the unique value of this deodorant, which is clean, non-staining and free from aluminum and baking soda.
There are tons of products that people rely on to keep themselves feeling fresh and odor-free. While the most popular format is a swipe-on stick, consumers are also being introduced to other clean and innovative options in the form of wipes, pads and even internal deodorizers. Like some of the other newest releases, this one taps into the popularity of skincare and even integrates familiar ingredients.
AHA Serum Deodorants
Kosas' Chemistry Deodorant is Clean, Soothing, Brightening & Non-Staining
Trend Themes
1. AHA Serum Deodorants - AHA serum deodorants are a new trend in personal care, offering exfoliating and brightening benefits while remaining clean and non-staining.
2. Clean and Innovative Deodorant Formats - The deodorant market is expanding beyond swipe-on sticks to include wipes, pads, and even internal deodorizers, presenting opportunities for new and innovative product formats.
3. Integration of Skincare and Personal Care - Skincare ingredients and formulations are being integrated into personal care products like deodorants, creating unique value propositions for consumers seeking multiple benefits.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the rise of AHA serum deodorants by developing and marketing products with exfoliating and brightening benefits.
2. Deodorant - The deodorant industry has the opportunity to disrupt the market by introducing clean and innovative product formats beyond traditional swipe-on sticks.
3. Skincare - The skincare industry can explore the integration of skincare ingredients and formulations into personal care products like deodorants, offering consumers multi-functional solutions.