CES 2016 was home to Ogio's new 'Chelsea Collection' a set of tech bags targeting female consumers. The line consists of four styles, each catering to that day's particular activities. For days when you are on the go or carrying heavy materials, each of the backpack option is ideal. Additionally, the two stylish and fashionable purse versions provide the same protective capabilities.
The Chelsea Collection is geared towards everyday use, with multiple compartments to carry various essentials. The interior boasts padded sleeves for laptops and tablets, as well as zipper compartments for smartphones, glasses, wallets and notepads. The collection has a minimalist aesthetic and is made with lightweight materials. The versatile bag is aimed at busy millennial urbanites, meant to meet the demands of modern, active women.
Female-Targeted Tech Bags
Ogio's 'Chelsea Collection' is a Women's Bag Line Revealed at CES 2016
Trend Themes
1. Tech Bags for Women - Disruptive innovation opportunity: Develop tech bags specifically designed for the needs and preferences of female consumers.
2. Versatile Bags for Modern Women - Disruptive innovation opportunity: Create multi-functional bags with multiple compartments and lightweight materials to meet the demands of busy millennial urbanites.
3. Fashionable and Protective Bags - Disruptive innovation opportunity: Combine style and functionality by designing bags that are both fashionable and offer protective capabilities for laptops, tablets, smartphones, and other essentials.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Collaborate with fashion designers and brands to create technologically advanced bags that appeal to the female market.
2. Tech Industry - Disruptive innovation opportunity: Partner with tech companies to integrate smart features into women's bags, such as wireless charging capabilities or connectivity with wearable devices.
3. Travel Industry - Disruptive innovation opportunity: Develop travel bags specifically tailored to the needs of modern women, offering functionality, style, and security for both leisure and business trips.