Innovative bag designers OGIO are unleashing a new due of backpacks -- the Apollo and Ascent -- that are designed for the urban professional but bear the durability and hardiness of outdoor adventure bags, making them unmatched in versatility. These bags are specifically designed to protect the laptops, tablets, smartphones, cameras and other electronics that we tend to carry out with us from the elements.
OGIO's offerings blend the tapered shape of a traditional backpack with a narrow back panel that enables greater freedom and range of movement. The use of rip-stop nylon -- which boasts high tensile strength -- allows for a rugged appearance that is just as home in the outdoors as in the urban jungle.
The Apollo backpack is priced at $79.99 and the Ascent at $99.99; they are available in khaki/red and black/acid or blue respectively.
Electronics-Hauling Backpacks
These Backpacks by OGIO Keep Your Electronic Goodies Safe and Sound
Trend Themes
1. Electronics-hauling Backpacks - Creating backpacks specifically designed to protect electronics from the elements, expanding market to outdoor enthusiasts such as hikers and campers.
2. Durable Urban Adventure Bags - Blending the design of traditional backpacks with hard-wearing materials for more versatility, opportunity to expand to outdoor sports like rock climbing and mountaineering.
3. Narrow-profile Backpacks with Range of Movement - Innovating narrow profiles in backpacks with limited back panels for increased freedom and range of movement, opportunity to target commuters and travelers who want more convenience and less bulk.
Industry Implications
1. Retail - Opportunity for electronics and outdoor retailers to sell electronics-hauling backpacks to urban adventurers and outdoor enthusiasts alike.
2. Travel and Tourism - Airlines and travel companies could offer backpacks with a durable design to customers who have electronics they want to protect, as well as to backpackers and outdoor enthusiasts.
3. Technology - Electronics and tech companies may explore partnering with OGIO or creating their own line of backpacks designed for the protection of their products.