Founded by renowned Chef Bobby Flay and his cat Nacho, Made by Nacho is a veterinarian-approved line of cat food and products that set a new standard in cat care with exceptional nutrition, ensuring cats live a full and nourished life. The brand was born when Bobby crafted specialty recipes for Nacho in his kitchen, and later partnered with Nacho's lifelong veterinarian, Dr. Katja Lang.
Made by Nacho offers a wide variety of cat essentials that are "made for cats and approved by cats." Catering to every cat's lifestyle, the brand provides a selection of wet and dry food, treats and catnip for well-behaved kitties, and toppers for picky fur friends.
All recipes are chef-approved by Bobby and Nacho, featuring premium protein sources such as cage-free chicken, grass-fed, grain-finished beef, and sustainably-caught salmon. Made by Nacho products do not contain any by-product meals, corn, wheat, soy, artificial colors, flavors, or preservatives. Instead, most of the offerings include ingredients like pumpkin, cranberries, blueberries, millet, and pre- and probiotics – a balanced combination that provides antioxidants and supports a healthy digestive tract.
Chef-Made Cat Food
Chef Bobby Flay’s Premium Cat Food Line Was Inspired by His Cat Nacho
Trend Themes
1. Premium Cat Food - There is a trend in the pet industry for premium and specialty cat food lines that cater to cat owners who prioritize their pets’ nutrition and well-being.
2. Chef-made Pet Food - The trend of chef-made pet food offers an opportunity for disruptive innovation in the pet industry, as consumers look for high-quality, gourmet pet food brands like Made by Nacho.
3. Natural and Grain-free Pet Food - The trend towards all-natural, grain-free pet food continues to drive growth in the pet food industry, with Made by Nacho catering to this market by avoiding by-products, corn, wheat, soy, and artificial ingredients.
Industry Implications
1. Pet Food Manufacturing - The pet food manufacturing industry can innovate to meet the demand for premium, natural, and chef-made pet food lines, as seen with Made by Nacho.
2. Pet Health and Wellness - The pet health and wellness industry has an opportunity to capitalize on the trend of natural and grain-free pet food by partnering with specialty pet food brands like Made by Nacho to offer holistic pet care services.
3. Gourmet Pet Retail - The gourmet pet retail sector can take advantage of the trend of chef-made pet food by featuring high-quality pet food brands like Made by Nacho in their stores.