Pipcorn's new Heirloom Crunchies offer a better-for-you take on a nostalgic childhood snack and share 20% less fat than leading category favorites. The snacks are made with sustainable heirloom corn and organic cheese and are baked rather than fried. As Pipcorn co-founder Jeff Martin says, "The beginning of a new decade uncharacteristically brought about a need for nostalgia."
Consumers will also find the exclusive varieties like Truffle Parmesan & Jalapeno Cheddar only at Whole Foods Market and Cheddar on Thrive Market, which helps to support the brand's commitment to sustainable agriculture. All of the new snacks are Non-GMO Project Verified and Whole Grain and set themselves apart from other cheesy snacks as they are made without artificial additives.
Baked Cheesy Twists
Heirloom Crunchies are Made with Sustainable Heirloom Corn & Organic Cheese
Trend Themes
1. Heirloom Snacking - The trend towards healthier snack options and sustainable agriculture presents an opportunity for snack companies to incorporate heirloom ingredients in their products.
2. Baked, Not Fried - As consumers look for healthier snack options, companies can innovate by offering baked versions of traditionally fried snacks.
3. Nostalgic Flavors - As evidenced by Pipcorn's Heirloom Crunchies, there is a demand for nostalgic flavors and ingredients in modern snack options.
Industry Implications
1. Snack Food - Snack companies can incorporate heirloom ingredients, offer baked versions of traditionally fried snacks, and explore nostalgic flavors to offer better-for-you options to consumers.
2. Sustainable Agriculture - With a focus on using sustainable ingredients like heirloom corn, snack companies can support the sustainable agriculture movement and appeal to environmentally conscious consumers.
3. Organic Food - Organic cheese, like the one used in Pipcorn's Heirloom Crunchies, presents an opportunity for snack companies to offer organic options, appealing to consumers who prioritize clean eating and sustainability.