'Cheese Week' is an inaugural event taking place in New York, Philadelphia, and cities around California. Beyond cheese in general, the weeklong celebration has a more specific focus: French cheeses.
French cheeses have long been considered some of the finest in the world, with dozens of the country's towns and regions having their own distinct varieties that are famous around the world. So well regarded are French cheeses that they've garnered a celebration halfway across the world.
Cheese Week gathers American chefs, cheesemakers, sommeliers, and cheese-lovers for tastings at various restaurants around the participating cities. These tastings are two-hour sessions hosted by some of France's top cheesemakers. The week is a response to Paris Cheese Day, which is a similar, one-day event that was recently celebrated for the second year in the French capital.
French Cheese Events
'Cheese Week' Will Take Place in American Cities This February
Trend Themes
1. Artisanal Cheese - As artisanal cheese gains popularity, there is an opportunity for American chefs and cheesemakers to showcase local varieties alongside the French cheeses.
2. Experience-based Events - Cheese Week represents a growing trend in experience-based events that offer unique experiences and attract a diverse audience.
3. Culinary Tourism - Food tourism is becoming increasingly popular and events like Cheese Week create opportunities to attract travelers to cities across the United States for unique culinary experiences
Industry Implications
1. Culinary Tourism - Travel and hospitality industries can collaborate with event organizers to attract travelers to experience local cuisine and participate in food-related events
2. Cheese and Dairy Industry - The cheese and dairy industry has an opportunity to showcase their products, collaborate with cheesemakers, and expand their market through event participation.
3. Restaurants and Chefs - Restaurants and chefs can take advantage of the growing interest in artisanal cheese and offer unique menus and tastings that highlight local and international cheeses.