Designed by the Gordost design agency, the Fratelli Spirini cheese dairy packaging looks to appeal to consumers in the grocery store via conveying the origin of the products: cows. Each of the packaging designs features the face of a cow in a rather cute, hand-sketched way to correlate the cow to the product.
Dairy packaging often features splashes of milk, sumptuous text and flowing aesthetics. The Fratelli Spirini cheese dairy packaging takes a different approach by showing consumers just where the product originates as well as the inherent freshness. The products from Fratelli Spirini are created by the brand and sent directly to grocers to eliminate the middleman and thus offer the freshest product possible.
The Fratelli Spirini dairy packaging consists of designs for the various offerings from the brand including mozzarella and burrata, and the various options therein.
Cow-Eared Dairy Packaging
The Fratelli Spirini Cheese Dairy Packaging Features Cow Faces
Trend Themes
1. Cute Animal Packaging - Creating packaging designs that feature cute, hand-sketched animals can appeal to consumers and convey the origin of the products.
2. Visual Storytelling Packaging - Using packaging designs to visually tell the story of where the product originates and emphasize freshness can be an innovative way to attract customers in the grocery store.
3. Direct-to-grocer Model - Eliminating the middleman in the distribution process and sending products directly to grocers can offer fresher products and disrupt traditional supply chains.
Industry Implications
1. Dairy Packaging - The dairy packaging industry can explore innovative ways to incorporate cute animal designs and visual storytelling to attract customers and convey product origin.
2. Graphic Design - The graphic design industry can capitalize on the trend of creating cute, hand-sketched animal designs for packaging, offering services to companies looking to appeal to consumers in unique ways.
3. Food Distribution - The food distribution industry can consider adopting a direct-to-grocer model to disrupt traditional supply chains, providing fresher products and a competitive advantage.