Chaya—also known as tree spinach—is not only one of the most nutritious plants in the world, but it's also fast-growing. MATTER is turning the nutrient-dense vegetable into beneficial superfood products and a supportive resource for women in farming co-ops who want to sell their Chaya to be dried and processed into marketable products within Zimbabwe and beyond.
On Kickstarter, MATTER is aiming to raise $50,000 to fund the first line of marketable Chaya products. Initial product development will include freeze-dried Chaya leaves for use with meals, plus Chaya protein powder for the supplement and plant protein markets.
Chaya is an important source of nutrition that's also drought-resistant and abundant in protein, calcium, iron, and Vitamins A and C.
Chaya Protein Powders
MATTER's Plant Protein Products Support Women in Farming Co-Ops
Trend Themes
1. Drought-resistant Superfoods - The emergence of drought-resistant superfoods like Chaya addresses food security concerns in arid regions.
2. Women Empowerment in Agriculture - Collaborative farming co-ops are enabling women to achieve financial independence through the cultivation and processing of Chaya.
3. Plant-based Protein Powders - Innovative plant-based protein powders made from Chaya cater to the growing consumer demand for sustainable and nutritious supplements.
Industry Implications
1. Agriculture Technology - Agriculture technology is enhancing the cultivation of nutrient-dense and resilient crops like Chaya.
2. Health and Wellness - The health and wellness industry benefits from nutrient-rich and versatile superfoods like Chaya for dietary supplements.
3. Social Enterprise - Social enterprises are focusing on integrating fair-trade farming practices with advanced processing techniques to empower local communities.