Salcombe Gin will be going live on Instagram to co-create a charity gin expression with viewers, who will be able to directly impact the final recipe by voting for their favorite botanicals. Master distiller Jason Nickels will be guiding viewers through the distillation process and the creation of a balanced and harmonious gin. As Nickels describes, "With this live distillation we want people to get together and have some fun while also creating a great tasting new gin, which can be enjoyed at home."
Viewers will also have a hand in naming the unique gin expression, which will be made available for pre-order online with proceeds going to the NHS Charities Together COVID-19 Urgent Appeal.
Co-Created Charity Gins
Salcombe Gin is Co-Creating Expressions with Fans on Social Media
Trend Themes
1. Co-creation - The trend of co-creating products with consumers allows for greater engagement and customization.
2. Social Media Collaboration - Collaborating with fans on social media platforms provides a unique opportunity to engage and involve customers in the product development process.
3. Charitable Partnerships - Partnering with charitable organizations is a growing trend that allows businesses to give back to the community and create a positive social impact.
Industry Implications
1. Craft Distilleries - Craft distilleries can leverage co-creation and social media collaboration to create unique and personalized products that resonate with their customers.
2. Online Retail - The online retail industry can benefit from co-created products that generate buzz and drive customer engagement.
3. Charitable Organizations - Charitable organizations can explore partnerships with businesses to co-create products that support their causes and raise funds.