Violife® vegan cheese will launch a new campaign in 2022 called "Change Your Cheese, Change Our Planet.". This campaign, alongside a new study, demonstrates how cheese lovers can reduce their climate impact by choosing vegan cheese instead of dairy cheese. The study examined two Violife non-dairy kinds of cheese, Violife Creamy Original Cream Cheese and Violife Feta Flavor Block. Compared to dairy cheese, these products have less than half the climate footprint and occupy less than one-third of the land.
"The food we eat contributes around 25% of the CO2 emitted globally each year. Violife wants to show consumers that what we eat can make a significant positive impact on our planet by simply changing your cheese to non-dairy cheese from dairy cheese," said Erica Cheung, Senior Brand Manager of Violife.
Vegan Cheese Campaigns
Violife Ask Cheese Lovers to 'Change Your Cheese' to Change the Planet
Trend Themes
1. Non-dairy Cheese Consumption - The trend of consumers shifting towards non-dairy cheese options presents an opportunity for dairy-free food industry players to develop new and innovative products.
2. Climate-conscious Food Choices - The shift towards climate-conscious food choices is an opportunity for food industry marketers to develop campaigns highlighting the positive environmental impact of plant-based diets.
3. Environmental Impact Reduction - The trend of companies, such as Violife, promoting the environmental impact reduction of their products is an opportunity for other companies in the food industry to develop similar campaigns and more sustainable products.
Industry Implications
1. Dairy-free Food Industry - The dairy-free food industry has an opportunity to capitalize on the trend of consumers shifting towards non-dairy cheese options by developing new and innovative non-dairy cheese products.
2. Plant-based Food Industry - The plant-based food industry can leverage the trend of climate-conscious food choices by developing campaigns highlighting the environmental benefits of plant-based diets.
3. Sustainable Food Industry - The sustainable food industry has an opportunity to develop more products like Violife's vegan cheese that promote environmental impact reduction and cater to consumers' growing desire for eco-friendly options.