With plastic straws quickly falling out of favor, Kellogg's has decided to bring back its iconic Froot Loops Cereal Straws.
The resurrection of Froot Loops Cereal Straws can be credited to a fan named Hannah Wade who started an online petition to bring back the sugary sweet straws. The petition garnered nearly 13,000 signatures, making it clear that many fans were nostalgic for the novelty breakfast item. In turn, Kellogg's has responded by announcing that Cereal Straws will return for a limited-time. The only catch is that fans will have to make their way to the Kellogg’s NYC Café in order to get them.
Like many other say brands, Kellogg’s has learned to listen to fans when they show interest in the return of discontinued products.
Fruit Flavoured Cereal Straws
Froot Loops Cereal Straws are Coming Back for a Limited Time
Trend Themes
1. Nostalgia-driven Product Resurrections - Opportunity for brands to revitalize discontinued products based on fan demand.
2. Sustainable Alternatives to Single-use Plastics - Growing demand for eco-friendly alternatives to plastic straws.
3. Limited-time Exclusivity - Creating a sense of urgency and exclusivity by offering products for a limited time only.
Industry Implications
1. Cereal and Breakfast Food - Potential for other breakfast brands to bring back popular discontinued products to meet consumer demand.
2. Food Packaging - Opportunity for businesses to develop sustainable alternatives to single-use plastic packaging, such as edible or compostable materials.
3. Restaurant and Hospitality - Restaurants and cafes can attract customers by offering limited-time exclusive menu items or collaborations.