The start of the back-to-school season can be a hectic one for family households and Kellogg wants to help put an end to mealtime stress in the evenings by inviting families to enjoy cereal for dinner. Positioned as affordable and nutritious options, cereals from Kellogg's are out to prove that they don't just have a spot at the breakfast table.
Kellogg is providing the chance for families to win $5,000 and a year's supply of Kellogg's cereals like Kellogg's Frosted Flakes, Froot Loops and Frosted Mini-Wheats.
This initiative is happening leading up to National Breakfast Day and families are invited to share how they are enjoying there cereal for dinner with the #KelloggsCerealforDinnerEntry tag on Instagram. Weekly, a winner will be chosen at random.
Dinner Cereal Sweepstakes
Kellogg is Incentivizing Families Who Have Cereal for Dinner
Trend Themes
1. Mealtime Diversity - Kellogg's incentivizes families to eat cereal for dinner, promoting the idea of expanding what we consider appropriate dinner foods beyond traditional meal categories.
2. Social Media Engagement - Kellogg's uses social media to promote their products, encouraging families to share their experiences with cereal for dinner, increasing brand engagement through contemporary platforms.
3. Incentive Marketing - Kellogg's uses a sweepstakes for families promoting repetitive sales and incentivizing new cereal purchases through the hashtag #KelloggsCerealforDinnerEntry on Instagram.
Industry Implications
1. Food & Beverage - The Food and Beverage industry can utilize Kellogg's marketing model, targeting families and incentivizing the expansion of traditional meal categories beyond simplistic breakfast, lunch, and dinner standards.
2. Marketing & Advertising - Marketing and Advertising industries can utilize the incentive marketing strategies that Kellogg’s is using to increase brand engagement and product sales.
3. Social Media - Social Media companies can attract more businesses to their platforms through promoting Kellogg’s use of Instagram incentives as a model for growing brand engagement and product sales.