Ben & Jerry's has expressed its commitment to producing a CBD-infused ice cream as soon as CBD, or cannabidiol, is legalized at the federal level. As it stands, the FDA prohibits the addition of CBD to food and beverages but there is a public hearing on this topic and Ben & Jerry's has submitted a comment on the issue.
According to a National Restaurant Association survey, many chefs recognize CBD and cannabs-infused food as extremely popular in 2019.
Looking ahead to the future, Ben & Jerry's is exploring the possibility of sustainably sourcing its CBD from Vermont so that fans can enjoy even more fun flavors and ice cream innovations from the brand, which is known for products like its Half Baked & Magic Brownies.
CBD-Infused Ice Creams
Ben & Jerry's is Devoted to Making a CBD-Infused Ice Cream When It's Legal
Trend Themes
1. Cbd-infused Foods - The popularity of CBD-infused food and beverages is on the rise, opening up opportunities for innovative product development and unique flavor combinations.
2. Regulatory Changes - As the regulations around CBD in food and beverages continue to evolve, businesses can stay ahead of the curve by exploring new ways to incorporate CBD into their offerings.
3. Sustainable Sourcing - There is growing demand for sustainably sourced CBD, presenting an opportunity for brands to differentiate themselves by partnering with local farmers and promoting environmentally friendly practices.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of CBD to create new, appealing products that cater to the growing consumer demand.
2. Health and Wellness - The health and wellness industry can tap into the potential benefits of CBD-infused products, such as promoting relaxation and reducing anxiety.
3. Agriculture - The agriculture industry can capitalize on the demand for sustainably sourced CBD by cultivating hemp crops and supplying CBD to food and beverage manufacturers.